Business & Brand Strategy

Strategic guidance for women to make confident business decisions and move forward with focus.

Private sessions to assess your situation, define what matters, and decide your next move with clarity and sound judgment, especially when the cost of the wrong decision starts to feel high.

You don’t need to solve everything. Only decide what matters now.

Scope

Who I Work With

I work with women who are starting or running a business and who value a clear, structured approach when facing decisions that matter — whether at the outset, during change, or through growth.

This work is not about motivation, execution, or ongoing support. It is about establishing a strategic perspective at key decision points. The focus is on understanding the situation accurately and deciding how to move forward.

The work is intentionally bounded:

  • The emphasis is on diagnosis, structure, and direction.

  • The sessions are focused and purposefully designed.

  • The outcome is clarity on what matters now and the decisions that follow.

Often, this clarity includes knowing what to stop or not to pursue right now.

This is private, strategic work centred on sound decision-making and often involves preventing unnecessary complexity before it takes hold.

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In practice, this work often begins when something feels harder than it should.

What Typically Brings Clients to Me

Over the years, I’ve noticed a consistent pattern in what brings clients to this work.

They arrive at moments where important decisions are pending — whether they are setting things up for the first time or reassessing what no longer fits.

This often sounds like:

  • “I have several possible directions, but I can’t see which one to commit to.”

  • “What I’m doing makes sense on paper, but it doesn’t feel aligned anymore.”

  • “I keep circling the same questions without reaching a decision.”

  • “Everything feels equally important, and I don’t know where to focus.”

By this point, the issue is rarely a lack of ideas, but too many options competing for attention. In most cases, the issue is not capability or effort, but perspective.

These sessions create the space to step back, examine the situation with distance, and decide what genuinely needs attention now.

Services

I offer three forms of strategic support, each designed for a different level of business decision-making.

Each option is designed for a different type of decision moment, not a different level of ambition.

  • Clarify your starting point with confidence.

    This session is for you if you are at the beginning of a business idea or transition and need to understand where to start — without committing too early or overbuilding.

    This is often the right step when you want to avoid building momentum in the wrong direction.

    What we focus on:

    • Identifying the core idea worth pursuing

    • Clarifying who it is really for

    • Defining a clear starting point

    • Spotting misalignment or dead ends early

    • Naming what not to work on right now

    What you will leave with:

    • A clear starting direction

    • A short list of priorities

    • Reduced complexity and mental noise

    Includes:

    • Pre-session intake

    • One 90-minute private session

    • Written summary with clear next steps

    Outcome:

    You know where to start — and what to ignore.

    Investment: €270

  • Fix what’s confusing, align your structure.

    This is for you if your business already exists, but feels unclear, inefficient, or misaligned.

    This is not about starting over, but about restoring coherence.

    What we work on:

    • Diagnosing what’s unclear or misaligned

    • Correcting positioning and messaging

    • Restructuring your offer so it makes sense

    • Simplifying your business structure

    • Aligning price, value, and effort

    What you will leave with:

    • A clear, coherent offer

    • Language you can confidently use to explain what you do

    • A business structure that is simpler and more focused

    Includes:

    • Brand and offer audit

    • Two private sessions

      -90 minutes (diagnosis)

      -75 minutes (correction & decisions)

    • Focused action plan

    Outcome:

    Your business makes sense again — structurally and commercially.

    Investment: €810

  • Design long-term leverage and direction.

    This is for you if your business is viable, but you are facing higher-level questions about scope, direction, and long-term shape.

    This is not about fixing confusion.
    It’s about deciding what this business becomes.

    It’s for moments where trade-offs must be made deliberately.

    What we work on:

    • Strategic positioning across time (now / next / later)

    • Trade-off decisions: what this business is and is not

    • Choosing where to invest energy — and where to stop

    • Designing leverage instead of adding more activity

    • Aligning the business with your long-term priorities

    What you will leave with:

    • A clear strategic position

    • Confidence in the path you’re choosing

    • Relief from long-term indecision

    • A direction that feels intentional and sustainable

    Includes:

    • Deep pre-work review

    • Two private 2-hour strategy sessions

    • Written Strategic Direction Memo

    Outcome:

    You know what this business is becoming — and how to move forward without doubt.

    Investment: €1,620

  • If you’re unsure which type of support is right for you, I offer a short 20-minute Fit Session.

    This conversation is designed to determine whether working together makes sense, and if so, which offer fits your situation best. It is not a consulting or strategy session, and no problem-solving takes place during this call.

    What this is for:

    • Clarifying which offer fits your current situation

    • Checking alignment before committing

    • Making sure expectations are clear on both sides

    What this is not:

    • A free consultation

    • A strategy or advice session

    • A space to work through your business challenges

    If we’re a good fit, I’ll recommend the most appropriate next step.
    If not, I’ll let you know honestly.

    Duration: 20 minutes
    Investment: Complimentary
    Availability: Limited

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Work

Sessions Structure

Each session is designed as a focused, self-contained piece of work.

Before we meet, you’ll complete a short intake to outline your context, questions, and current challenges. This allows the session itself to be used for thinking, analysis, and decision-making — not background explanation.

During the session, we work through:

  • What is happening beneath the surface

  • Where complexity is coming from

  • What is no longer serving the business as it stands

  • What decisions will have the greatest impact now

You leave with a clearer understanding of the situation and a grounded sense of direction.

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Each session stands on its own, but together they create a coherent way of working when decisions need careful thought.

Working Together

You can start with a short Fit Session to see if this work is right for you.

If it is, we move into a longer diagnostic session focused on your specific context and decisions. Some clients return for additional sessions at later points; others use a single session as a reset.

There is no ongoing commitment, and no expectation of continuity.

Each engagement stands on its own.

Schedule a private session

Choose the type of session you’d like to request below. If you’re unsure, start with a short Fit Session.
This is not a consulting session, but a brief conversation to assess alignment.

About Me

I work with women at different stages in a business's life — from early formation to periods of growth, change, or redirection.

My focus is on how business structure, brand positioning, and priorities interact — particularly when that interaction makes decision-making difficult.

Over the years, I’ve worked in strategy, product, and marketing, and have advised businesses in Europe, the UK, and the US across media, finance, technology, and commerce. This has included early-stage startups, growth-stage ventures, and established organisations.

What connects this experience is pattern recognition.

Again and again, I’ve seen capable women struggle not because they lack skill or effort, but because their businesses have evolved while their underlying logic has not — making progress feel heavier, slower, or more complex than it needs to be.

My role is to identify these misalignments, clarify trade-offs, and bring structure and positioning back into sync so decisions become clearer and progress becomes possible again.

This work is focused, diagnostic, and deliberately bounded.
It’s not about doing more — it’s about seeing clearly, choosing deliberately, and moving forward with confidence.

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Next Steps

If you’re navigating a period of complexity—or you’re at an early stage and want to set things up properly—you can start with a short Fit Session.

I review each request personally and confirm next steps directly.

I work best with clients who are ready to engage thoughtfully and make decisions.

This is not a discovery call, but a focused working conversation.

Start With a Fit Session
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Contact

If you’re considering working together, you may leave a brief message below.

I read all enquiries personally and will respond if it’s appropriate to continue the conversation.