Bringing the pieces together.
Senior project, fractional and interim support across marketing, communications and business systems.
When the business has moved forward, but the marketing infrastructure hasn’t.
Your website no longer reflects where the company is going.
Your CRM has grown organically and nobody is quite sure how everything connects.
Communications happen, but without a clear system behind them.
Different agencies, platforms and internal teams own different pieces — but nobody owns the whole picture.
There are opportunities to automate, simplify or use AI, but no one has the time to work out what is actually worth implementing.
None of these necessarily justify another full-time senior hire.
But they do need someone experienced enough to understand the bigger picture — and hands-on enough to turn it into something that works.
That’s where I come in.
I work with companies on defined projects, fractional mandates and interim assignments, bringing together strategy, marketing, communications, business systems and delivery.
Does any of this sound familiar?
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Perhaps the business has changed, the brand has evolved or the site simply no longer explains what you do well.
I can help bring the positioning, structure, content, design and delivery together — and manage the project through to launch. -
Contacts come in from different places. Segmentation is inconsistent. Forms, routing, subscriptions and reporting have evolved separately.
I can help untangle the setup, define how it should work and coordinate the changes required to make it useful to the business.
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Newsletters, stakeholder updates, subscriptions and campaigns are being produced — but the infrastructure behind them is fragmented or overly manual.
I can help turn recurring communications into a more structured, scalable system.
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Leadership, marketing, sales, developers and agencies may all be involved, but someone still has to connect the decisions and drive the work forward.
I can provide that senior point of ownership.
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But adding more tools isn't the objective.
I can identify where automation genuinely makes sense, design practical workflows and coordinate implementation around the way your team actually works.
Where I add value
Positioning, messaging, communications planning, thought leadership, executive and stakeholder content, campaigns, media materials and senior-level marketing direction.
Investor-facing and corporate communications, newsletters, factsheets, market and company updates, executive content, presentations and stakeholder-facing digital materials.
Brand implementation, website redevelopment, page and content design, information architecture, document and presentation design, digital assets, agency coordination and quality control through to launch.
CRM implementation and optimisation, database structure, segmentation, lead capture, forms, routing, workflows, reporting and practical marketing-to-sales processes.
Email campaigns and newsletters, subscription structures, preference management, consent flows, audience segmentation and scalable communications frameworks.
Turning fragmented activity into clear ownership, repeatable workflows and maintainable processes; coordinating leadership, marketing, sales, product, agencies and technology partners.
Identifying repetitive or disconnected processes, designing practical automation and AI-enabled workflows, and coordinating implementation across marketing, communications, CRM, content and operational tools.
How We Can Work Together
A specific initiative that needs senior ownership from scope through to delivery.
Defined Project
Ongoing senior expertise across a set of connected priorities, without adding a full-time role.
Fractional
Experienced hands-on support during a transition, leadership gap, restructure or period of increased demand.
Interim
The scope and level of involvement are shaped around what your business actually needs.
Experience across financial services, technology, media and early-stage businesses.
My work has spanned established organisations and founder-led ventures, giving me experience of both complex corporate environments and businesses moving quickly through growth and change.
Hilbert Group / Hilbert Capital — Most recent
Strategic marketing, communications and business systems work across the group, spanning websites and digital infrastructure, CRM and marketing systems, communications, content, cross-functional initiatives and coordination with internal teams and external partners.
Liberty Road Capital
Marketing, communications and business development within a digital-asset investment business, prior to its acquisition by Hilbert Group.
Founders Forum ecosystem · Start-ups & venture building
Work with startups and growth businesses, across positioning, marketing, product and commercial development.
Argus Media/ media & conferences
Earlier career experience in media, conferences and consulting, providing the foundation for your work across communications, commercial strategy and complex stakeholder environments.
Across these environments, the common thread has been turning business priorities into practical, well-executed work.
Have something that needs moving forward?
If you have a project that needs senior ownership, a function that needs additional capacity, or several moving parts that need bringing together, I’d be happy to have an initial conversation.